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Soroptimist International Of The Americas Case Study

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Brief Summary of the case
The case explains how a club called Soroptimist International of the Americas (SIA) assist women and girls that live around America. SIA is a well-known worldwide organization who focus on four division. To be able to have an impact in our community and increase its marketing, SIA publish white papers. These white papers are available free on their website. With the finality to educate club members and the community, promote programs, raise funds, and increase interest in the media. Thanks to SIA hard work, they have been able to raise up to $ 2 million and help more than 10,000 women.

Your answer to case question #1:
White papers main function is to instruct club members, and raise awareness of external issues affecting females. The promotion of Soroptimist programs in the community can help reduce violence. It is important to provide the right tools to educate the people affected. Topics like domestic violence or women trafficking are discuss. In addition, SIA uses white papers to raise funds, discuss trending issues, and inform donors about financial reports: “Donors want to know why their contributions are needed and where they are being used” (Barker). …show more content…
After the problem is define, it is necessary to find a solution. The use of white papers can promote a specific product for company to resolve the issue. In addition, white papers can increase awareness, and invite nonprofit originations to join your cause. Furthermore, companies can use white papers to raise funds, B2B marketing, and solve additional problems. Lastly, you have the ability to brand a product and increase

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