Visa is a modern company which has been around for 70 years. It follows a traditional organizational structure where workers report to managers, and managers report to their bosses. This system seems to be well suited for a large company like visa. As it reduces complications within the company by giving everyone a leader that would be within their day to day tasks. The major difference between visa structure and others, is that they have four separate structures for different regions (Simon, 2007). The idea behind this was that it allows more access to the customers needs based on regions, and the other firms can choose to adapt these if it fits their customer’s needs.
Visa does not offer any physical products, but instead is a service provider. The provided service is the ability to pay through digital methods. This is based around their goal of completely digitalizing payments. This would put them into a consumer financial market segment, where they would be targeting anyone who is a consumer, or a citizen of any country which is already in the digital age. This is due to the fact that visa does not provide the services to bring a country into the digital age, but instead provides services which improve the …show more content…
This can be seen on their Visa Innovations page, which even has articles up to date articles and a twitter feed entirely about their current innovations. Visa even went as far as to encourage other startup companies with a challenge, awarding winners $50,000 and collaboration with visa through their Three Everywhere Challenges (Visa, 2016) Visa as an Organization understands that for it to succeed, it has to be innovating constantly, as it is treading new ground, creating a new system which has grown so large is such a short amount of time. This will create many issues that have not been seen before, and they will need to react