Sony's Pledge Of Quality And Quality Management

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1.1 APPROACH TOWARD QUALITY ASSURANCE

1.1.1 Basic Policy
Sony has defined its operating foundation to give top priority to customers by giving them high-quality products and services. This philosophy was given by Sony’s co-founder, Masaru Iuka.
To reflect these changes operating environment, in April 2012 Sony update the Sony Pledge of Quality, which outlines its basic policy on product and customer service quality. This move was aimed further at to ensure that the quality of its products and customer services exceeds the expectations of its customers around the world.
The Sony Group is not satisfied only to improve product and service quality, instead they are also deploying Company-wide activities to perceive the world’s top management
…show more content…
Even after that, if the disapprove results can be produced, investigation should be requested again
4. appropriate process
Reverse analysis is done and appropriate action will taken for quality management systems after finding the reason of problems in evaluation and analysis in order to avoid repetition in the system.

1.3.1 SONY'S QUALITY MANAGEMENT SYSTEM

Sony reconfigured its quality management system by inspecting different quality management mechanisms across all processes i.e. from development, planning, design and manufacturing through to sales and services including the roles, responsibilities and authority of those responsible for product and service quality and establishing guidelines.

Based on this quality management system, Sony is putting in to practice these measures on an ongoing basis for improvement of the quality of its products and services.

• Corporate Executive in charge of Product Quality and Safety having the skills with coordinating efforts to improve product and customer service quality and ensure timely responses to

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