The marketing executive usually reports to the CEO, and is responsible for tactical planning to maintain old audiences while creating new audiences. They are also responsible for making revenue from box office sales and meeting sales quota. A marketing executive must be creative with products and sale tactic while maintaining a professional image. They must be familiar with the music industry and how it operates and is set up. The marketing executive may have many other responsibilities depending upon the size of the clientele.
The music publisher is responsible for registering copyrights, negotiating license, collecting due money. They are generally responsible for producing the finished product. The most important responsibility of the publisher is protecting its copyrights. The publisher must have an effective staff of people who actually know the artist and understand the music industry. Usually after one song has been recorded and released, the publisher will try and secure deals from other recording artists for future