Solid Landings Behavioral Health Case Study

Superior Essays
- Solid Landings Behavioral Health is an organization that focuses on drug and alcohol recovery for men and women. We start our clients off in a detox program and then based on their selection of a 12-step program or alternative they are transitioned to a new house. Our purpose and focus is to change lives of individuals and families and provide long-term recovery.

2) What is your greatest challenge as an organization? - The greatest challenge is when the clients do not finish through the programs they offer and go back to using drugs. It is hard to see the pain and suffering of the patients and their families when drugs and alcohol consume lives. 3) What do you think is your organization’s greatest opportunity? - Our greatest opportunities
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Attend conferences for treatment to get our company name known and to network and create relationships. Outreach to others and create social media to attract clients. Our team works well to accomplish these objectives.

11) What is your current marketing budget? - Between $5,000-10,000 a month.

12) What have been your most successful marketing strategies? - For our clients everything we give them has the Solid Landings name and logo. This includes reusable water bottles and backpacks. After our clients are sober and return home they continue to use these product and use word-of-mouth to tell their friends who need help from their addiction and send them to our rehab.

13) What have been your least successful marketing strategies? - Our least successful strategies are billboards and those types of strategies. They are expensive and don’t get the message out as clear as social media. People are going to search for rehabs online when they are in need to find one. Marketing to the public who doesn’t need our services can be a waste of money.

14) Do you think that your budget will grow or shrink in the coming

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