Target Population:
Our initial campaign will target middle class residents living in Lagos, Nigeria. We chose Lagos as it is Nigeria’s largest city with a population of over 21 million people (Rosenthal) and is home to several existing solar companies that provide PAYG solar energy options. Additionally, the Lagos government also has shown interest in solar and implemented a project in 2014 to use solar to power public institutions (Lagos Solar Project.). Lagos residents also suffer from lack of reliable electricity. Our targets are middle class residents, defined as an average monthly income of USD 500-600, (UHY) who have some access to electricity through either the grid or fuel generators and have the ability to purchase domestic appliances, …show more content…
Before viewing our infographics, 50%of respondents said that they do not use solar energy because it is too expensive (see figure 1).Regarding knowledge of PAYG, only 14% of respondents were familiar with the payment model. (see figure 2) However, after viewing our PAYG and benefits of solar energy infographic, 80% of the respondents to the second survey indicated they were “very likely” or “somewhat likely” to use solar energy for electricity (see figure 3). In the second survey, 80% of the respondents rated solar energy as “very affordable” or “affordable” after viewing the provided infographic (see figure …show more content…
We plan to run our campaign for 4 months, which would cost approximately $1,560 in Facebook advertising costs. A website domain name is about $20 a year and our infographics were created on a free platform. (Wix) To cover this cost, we will reach out to our proponents: solar energy and cell phone companies in Lagos, Nigeria. We plan to ask ten solar companies to contribute $70 each. We would pitch the remaining half of the costs to cell phone companies in the area. To cover any other costs, we would utilize green crowdfunding platforms. Because of the low cost of the campaign, we believe solar and cell phone companies can join our campaign without having to contribute significant
Our initial campaign will target middle class residents living in Lagos, Nigeria. We chose Lagos as it is Nigeria’s largest city with a population of over 21 million people (Rosenthal) and is home to several existing solar companies that provide PAYG solar energy options. Additionally, the Lagos government also has shown interest in solar and implemented a project in 2014 to use solar to power public institutions (Lagos Solar Project.). Lagos residents also suffer from lack of reliable electricity. Our targets are middle class residents, defined as an average monthly income of USD 500-600, (UHY) who have some access to electricity through either the grid or fuel generators and have the ability to purchase domestic appliances, …show more content…
Before viewing our infographics, 50%of respondents said that they do not use solar energy because it is too expensive (see figure 1).Regarding knowledge of PAYG, only 14% of respondents were familiar with the payment model. (see figure 2) However, after viewing our PAYG and benefits of solar energy infographic, 80% of the respondents to the second survey indicated they were “very likely” or “somewhat likely” to use solar energy for electricity (see figure 3). In the second survey, 80% of the respondents rated solar energy as “very affordable” or “affordable” after viewing the provided infographic (see figure …show more content…
We plan to run our campaign for 4 months, which would cost approximately $1,560 in Facebook advertising costs. A website domain name is about $20 a year and our infographics were created on a free platform. (Wix) To cover this cost, we will reach out to our proponents: solar energy and cell phone companies in Lagos, Nigeria. We plan to ask ten solar companies to contribute $70 each. We would pitch the remaining half of the costs to cell phone companies in the area. To cover any other costs, we would utilize green crowdfunding platforms. Because of the low cost of the campaign, we believe solar and cell phone companies can join our campaign without having to contribute significant