The Soft Drink Industry also considered the Beverage Industry came a long way to achieve its prominence. Individuals in the industry had a hard time maintain a steady company in this industry when it first began. Cola based soft drinks, fruit flavored soft drinks and new products help change and push the Soft Drink industry forward. The industry also came across many problems and wars. Though these problems had many effects on the industry it helped the industry define its self over time. The Soft Drink Industry has become a prominent industry in today’s society. Early America did drink soft drinks, but they drank much more of them because the water was usually contaminated. They drank much more liquor than any other drink, but this led to
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They were really unsuccessful until Coca Cola came to the scene. Atlanta druggist John Smith Pemberton in 1886 invented Coca Cola. The ingredient for Coca Cola consisted of kola nut extract, sugar, and other ingredients. This drink was considered a cure for headaches and morphine addiction. Bottling of the beverage began in 1894 and this was after Pemberton sold his business to Asa Chandler. In 1900 Coca Cola’s revenue had topped $400,000. This allowed Coca Cola to become one of the most recognizable brands in America. Many other druggists tried to imitate Coca Cola’s success but many faltered. Many failed because of World War One and at this time it was very hard to obtain sugar. The company that had great success was Pepsi-Cola. It was so successful Caleb Bradham incorporated the Pepsi-Cola company in 1902. Pepsi Cola went through an up and down situation over the next few years. One big reason was World War II. During World War II a sugar ration was imposed, and this limited the amount of soft drinks that Pepsi-Cola could produce. Coca- Cola did not run into this problem because they received government contract during the war. Once the war was over Coca-Cola sales sky rocketed because every soldier demanded a coke when they came home. Cola based drinks made many strides after they were …show more content…
They contained many amounts of sugar, salt, and caffeine. They were being condemned by many nutritionists. The public was put on notice about all the health risk of drinking too many soft drinks. They also realized diet-soda was not better. They were really concerned about children consuming to many of these sugary soft drinks. An overwhelming 75 percent of soft drinks are consumed by teenage children every day. That is the single largest refined sugar intake for children. Soft Drink companies target children and teenagers. Manufactures spend billions of their dollars on ads targeting the youth. They spend as much as 25 percent of their entire revenue doing this. They aim their efforts all over the Internet. They us movies, cartoons, and many other outlets to promote their soft drink brand to the youth. The soda consumption increased when vending machines were inserted into schools. This caused a decreased consumption in milk which caused children not to get the necessary calcium, vitamins, and minerals. In 2006 major Soft Drink Companies agreed to remove soda with high amount of sugar from the vending
They were really unsuccessful until Coca Cola came to the scene. Atlanta druggist John Smith Pemberton in 1886 invented Coca Cola. The ingredient for Coca Cola consisted of kola nut extract, sugar, and other ingredients. This drink was considered a cure for headaches and morphine addiction. Bottling of the beverage began in 1894 and this was after Pemberton sold his business to Asa Chandler. In 1900 Coca Cola’s revenue had topped $400,000. This allowed Coca Cola to become one of the most recognizable brands in America. Many other druggists tried to imitate Coca Cola’s success but many faltered. Many failed because of World War One and at this time it was very hard to obtain sugar. The company that had great success was Pepsi-Cola. It was so successful Caleb Bradham incorporated the Pepsi-Cola company in 1902. Pepsi Cola went through an up and down situation over the next few years. One big reason was World War II. During World War II a sugar ration was imposed, and this limited the amount of soft drinks that Pepsi-Cola could produce. Coca- Cola did not run into this problem because they received government contract during the war. Once the war was over Coca-Cola sales sky rocketed because every soldier demanded a coke when they came home. Cola based drinks made many strides after they were …show more content…
They contained many amounts of sugar, salt, and caffeine. They were being condemned by many nutritionists. The public was put on notice about all the health risk of drinking too many soft drinks. They also realized diet-soda was not better. They were really concerned about children consuming to many of these sugary soft drinks. An overwhelming 75 percent of soft drinks are consumed by teenage children every day. That is the single largest refined sugar intake for children. Soft Drink companies target children and teenagers. Manufactures spend billions of their dollars on ads targeting the youth. They spend as much as 25 percent of their entire revenue doing this. They aim their efforts all over the Internet. They us movies, cartoons, and many other outlets to promote their soft drink brand to the youth. The soda consumption increased when vending machines were inserted into schools. This caused a decreased consumption in milk which caused children not to get the necessary calcium, vitamins, and minerals. In 2006 major Soft Drink Companies agreed to remove soda with high amount of sugar from the vending