Socialisation and Its Impact on Beach Volleyball Essay

2779 Words Sep 1st, 2008 12 Pages
Throughout history, following feminist or other reflexive and tradition-breaking paradigms, the binary division of gender (man and woman) that exists has become clear.
The stereotypes concerning both genders are so deeply enshrined in our minds that we find it difficult to let go of conventional thinking; and easily impart these ideals into all facets of society, including sport. This stereotypical thinking is a catalyst for gender inequities not only in sport, but society as a whole. Our perception regarding the differences between sportsmen and women stems from hegemonic ideals of masculine dominance that date back to the ancient Olympics. Although equality between genders is gradually percolating the world of sport, agents of
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Male domination in sport is not subtle. It is practically naturalised by the media as in inevitable consequence of the male athletes’ superiority in skill and strength. They are therefore perceived as better athletes, thus being more worthwhile to watch. 15

“The Australian media overwhelmingly favours men’s sport ahead of women’s sport.” (Amezdroz et.al, 1999) This has been a normalized trend for hundreds of years.
A 1996 survey conducted by the Australian Sports Commision (ASC) took a snapshot of media coverage of women’s sport from newspapers, magazines, radio and television stations during a two-week period. One example highlighted by the research was that of a commercial current-affairs-style sports show, which on that episode had devoted six minutes of air time to guinea pig racing; the only story about women’s sport on the same show ran for 15 seconds. 16 The results gathered from this report illustrate a startling difference in the coverage allocated to men and women, which only reinforces the hegemonic masculinity present in sport. Although there was some indication of growth in terms of the amount of coverage in newspapers

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