Essay On Persuasion

Persuasion is the process of changing or reinforcing attitudes, beliefs, or behaviours, and it plays an essential role in society today (Britannica, 2015). When building a persuasive campaign to try to combat a social issue, such as childhood obesity, it is important that the proper techniques are used in order to enhance the ability to persuade an audience. Therefore, it is important to note that persuasion is not only about influencing people in order to obtain a certain result, but also, understanding the psychology of why people think and act in a certain way (Britannica, 2015). Once there is an understanding of these different patterns, they can be used to help adapt the technique of persuasion to appeal to the audiences that are applicable to the main issue. When dealing with child obesity, it is important that the main focus is on the parents, and the message used will appeal to this target audience through multiple persuasive techniques. Utilizing thoughtful persuasion, which demonstrates a strong expertise on the topic and grows credibility with the audience will be essential in building a successful persuasive campaign.
Method of Processing
How persuasive an appeal will be to an individual who is thoughtfully responding to the message, will …show more content…
This can be done by engaging the audience with questions, or scenarios that they can personally relate to. This type of persuasion is most effective when your target audience has plenty of time to think about what was said, or when the message is shocking or clashes with their existing beliefs or values. Parents have a strong desire to always do what is best for their children and will likely be persuaded through a central processing style that requires them to think about their current parental