Social Stereotypes

If someone were to travel back in time even just fifteen years ago they would see that the abundance of cell phone owners was drastically smaller than in today’s society. Cell phones were a luxury and not a normalcy as they are today. Today, children as young as or even younger than nine years old are receiving cell phones and with that comes a social stigma. A person cannot go out in public anywhere without seeing a teenager or young adult that has their eyes glued to a cell phone screen, and that is the source of the stereotype that “all teenagers are attached to their phones.” In Apple’s 2014 Christmas commercial, they evoke emotion through the use of family traditions, their brand name influence, and reverse psychology to promote their …show more content…
The boy then gets up, walks across the room, and turns on the TV. The family becomes silent and the boy connects his iPhone to the TV using Apple’s AirPlay and “Have Your Self a Merry Little Christmas” continues playing as it had throughout the advertisement but with words now. The TV screen is filled with a video that shows “A Harris Family Holiday” written in the snow on what looks like an outdoor table. The advertisement then becomes the video that the young man had made. It shows his grandpa coming to greet him from the phone’s perspective, a little girl decorating cookies, the snow and icicles from outside, the snowball fight, the family decorating the tree, the little girls sleeping on Christmas Eve, and even shows the grandpa throwing the mitten at his face. It then shows the audience silly moments that weren’t already shown in the advertisement previously such as the children going sledding and making snow angels. At this point, it cuts back to the living room and shows the family smiling and laughing at the video he had made. The family video continues to show his grandpa kissing his grandmother, a family member kissing a dog, as well as the grandmother cooking with what seems to be her daughter. The advertisement then cuts back to …show more content…
In American culture, family get-togethers are very common and therefore this use will appeal to a wide audience right off the bat. During the winter months, if there is snow on the ground it is common for a family to have a snowball fight, make snow angels, build a snowman or to go sledding. This plays in Apple’s favor because the mere sight of family interaction, more often than not, will warm someone’s heart and that is exactly what they’re wanting the audience to feel from this advertisement. On the flipside, the advertisement shows the boy constantly on his iPhone which makes the viewer feel angry because the boy is ignoring his family and anything that doesn’t have to do with his cell phone. This brings in the next argument that Apple used reverse psychology on the