Introduction
For the past four weeks, we have learned about the various levelers that enable a flat world, how the free market economy, in conjunction with these levers, has supported business growth of unprecedented magnitude. We studied the responsibility of business to be profitable as well as to be socially, ethically and environmentally aware; and lastly we learned about the influence and opportunity presented by technology. The one business that best amplifies these four areas would be Procter & Gamble Company.
Analysis
History
Found under Procter and Gamble’s website, corporate history, it states “Procter & Gamble was started by brothers-in-law William Procter and James Gamble, a candlemaker and a soapmaker, respectively, …show more content…
In this review, I demonstrate the Procter&Gamble 's CSR strategy, specifically all five types of actions that I mentioned before, and how the company implements these actions according to the recent news. Finally, I show the benefits that P&G receives by using CSR strategy.” (Ivanishchev, 2012)
Secondly, P&G participate in community service that better the quality of life around the world. Through their extensive product line, they demonstrate efforts to create a better quality of life. They provide various medical and hygienic products that in turn service almost everyone around the World. “Procter and Gamble has announced by 2015 all the pulp it buys to make tissues, baby care and feminine hygiene products will be third-party certified under worldwide programmers to promote responsible forestry.” (Ivanishchev, …show more content…
Technologies influence business by providing new opportunities for growth at faster rates. Increasingly, companies are seen switching to mobile sites and providing touch-screen options to name a few.”
The CEO of the company, Robert McDonald, was quoted as saying, “Our purpose at P&G is to touch and improve lives; everything we do is in that context. With digital technology, it’s now possible to have a one-on-one relationship with every consumer in the world. The more intimate the relationship, the more indispensable it becomes. We want to be the company that creates those indispensable relationships with our brands, and digital technology enables this. I think that digital technology will even help us identify new service components to our consumer products that wouldn’t otherwise be immediately obvious. For example, say you’re a consumer concerned about the environment. You go to one of our packages and photograph the QR3 code. We then could download for you all the ingredients in the product and their biodegradability—or tell you where the product was produced, the quality of the water, or how we’ve reduced carbon emissions in the plant. We can’t do that today, but it’s an
For the past four weeks, we have learned about the various levelers that enable a flat world, how the free market economy, in conjunction with these levers, has supported business growth of unprecedented magnitude. We studied the responsibility of business to be profitable as well as to be socially, ethically and environmentally aware; and lastly we learned about the influence and opportunity presented by technology. The one business that best amplifies these four areas would be Procter & Gamble Company.
Analysis
History
Found under Procter and Gamble’s website, corporate history, it states “Procter & Gamble was started by brothers-in-law William Procter and James Gamble, a candlemaker and a soapmaker, respectively, …show more content…
In this review, I demonstrate the Procter&Gamble 's CSR strategy, specifically all five types of actions that I mentioned before, and how the company implements these actions according to the recent news. Finally, I show the benefits that P&G receives by using CSR strategy.” (Ivanishchev, 2012)
Secondly, P&G participate in community service that better the quality of life around the world. Through their extensive product line, they demonstrate efforts to create a better quality of life. They provide various medical and hygienic products that in turn service almost everyone around the World. “Procter and Gamble has announced by 2015 all the pulp it buys to make tissues, baby care and feminine hygiene products will be third-party certified under worldwide programmers to promote responsible forestry.” (Ivanishchev, …show more content…
Technologies influence business by providing new opportunities for growth at faster rates. Increasingly, companies are seen switching to mobile sites and providing touch-screen options to name a few.”
The CEO of the company, Robert McDonald, was quoted as saying, “Our purpose at P&G is to touch and improve lives; everything we do is in that context. With digital technology, it’s now possible to have a one-on-one relationship with every consumer in the world. The more intimate the relationship, the more indispensable it becomes. We want to be the company that creates those indispensable relationships with our brands, and digital technology enables this. I think that digital technology will even help us identify new service components to our consumer products that wouldn’t otherwise be immediately obvious. For example, say you’re a consumer concerned about the environment. You go to one of our packages and photograph the QR3 code. We then could download for you all the ingredients in the product and their biodegradability—or tell you where the product was produced, the quality of the water, or how we’ve reduced carbon emissions in the plant. We can’t do that today, but it’s an