How important is social proof in website design? We would venture to guess you make choices every day using social proof to help make your decisions. The power of the crowd to reinforce our beliefs and choices is nothing new. If you have every bought a book from The New York Times Best Seller list, social proof has influenced your behavior.
There are many complicated descriptions of social proof floating around cyberspace. However, there isn't anything all that convoluted about it. When you are thinking about trying a new restaurant, you will search for online reviews. If you are in the market to buy your first home, you will ask friends and family for a referral. Before you hire a contractor, you will ask for references or testimonials.
There are many complicated descriptions of social proof floating around cyberspace. However, there isn't anything all that convoluted about it. When you are thinking about trying a new restaurant, you will search for online reviews. If you are in the market to buy your first home, you will ask friends and family for a referral. Before you hire a contractor, you will ask for references or testimonials.