Instagram And Twitter Analysis

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Social media applications, such as Instagram and Twitter, can be a saving grace for an organization, while providing the tools it needs to grow. While most features are on a level playing field, because of the ability to show a story in a quick and effective way, Instagram proves to be a superior application. Instagram’s demographics include a broader age group. On the other hand, Twitter resides to a narrower age range. For story sharing purposes, Instagram offers unlimited photos and videos. While Twitter bids features such as real-time engagement. In term of hindrances, Instagram require a certain knack for visual content, that not all users will have. In contrast, Twitters text-based interface makes following a story almost impossible, …show more content…
This enables an organization the ability to keep a close relationship with its customers, in return developing a loyal customer base. This loyalty will increase the chance of reoccurring clients in a non-profits service. With trending topics, a nonprofits content will be available to twitter users other than the holder’s followers. Creating a “hash tag” gives the opportunity to attract attention to your services or events you may be having. Although the hash tag may not trend, other hash tags may be grasped onto to discuss your own services.
While Instagram offers many beneficial features, it also comes with a few hindrances. Though Instagram focuses on a younger age group, many users may be older and less tech savvy. For users that aren’t as technologically advanced, the Meyer Foundation Chart states that, “Instagram requires an understanding of good visual content” (“Social Media”). This hindrance not only goes for the users, but also the holder, as good visual content is important in marketing a
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Instagram’s limitless features, and ability to use visual content makes it not only more appealing, but also utilizing for a non-profit organization. The Meyer Foundation Chart describes “users prefer quality over quantity.” Visual content is much more value, in the “power of showing rather than telling” (Social Media) making it have much more quality. Twitters repetitive tweets not only make needs for a non-profit organization hard to follow, but also offers less value than an appealing

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