Essay Social Media Platform : Facebook, Twitter, And Instagram
As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion. Active users are those which have logged in to Facebook during the last 30 days. Also in that quarter the social network had 1.57 billion mobile monthly active users.
As of 2015 72% of online American adults use Facebook. Usage among seniors continues to increase, as 48% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013. Women are also particularly likely to use Facebook compared with men, a trend that continues to rise from prior years. 77% of users are women compared to 66% who are men. 70% of users are white, 67% are black, 72% have some college education, and 72% are college graduates. 73% of users make less than $30,000/yr. 78% make $75,000/yr. or more. 74% of users live in urban areas, and 67% live in rural areas (Duggan, 2015).