What's In A Package By Roberts Analysis

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works” (Steve Jobs). Everything our eyes see, are images that require our brains to distinguish what they are, mostly from past experiences. One item that has multiple meanings are packages. Many people might ask the question why a package, and the sole answer is because they give us an expectation of what we are looking for in a product. Packages come in many forms, from a cereal box, to a pack of gum, to a shoe box, and ultimately all send out a message. In the article, “What’s in a package,” by James A Roberts, the author argues that packages are part of everyday life and that they are a promise to the person who buys …show more content…
With a grocery list on hand, most shoppers go straight to the aisle where there item is placed. They know the specific brand they are going to buy, for example for cough medicine, many will buy Motrin for their children and Advil or Nyquil for adults. The author from the article mentions that as shoppers, we purchase items unconsciously, but that is false. In this day and age, as technology has advance, so have people. As more and more products are coming out, and filling out store shelves, people will always go for a product that has always worked for them, rather than an item they are unaware of. This process of thought, is based from previous shopping experiences. Another example is when we purchase a laptop or desktop. With many brands on the market, A laptop has this and B laptop has this, the bottom line most consumers will focus on is the brand. Most companies call it brand loyalty, because they are the core of a company’s product. According to Nurun, a company that researches case studies on how consumers shop, state that, “Like an increasing number of consumers who are empowered with information that they have gleaned from online sources, Kerry’s visit to the store is less about shopping and more about validating the choice she has already made before she even …show more content…
Social media has been one of the greatest tool and asset both for consumers and manufactures. It has boosted sales and revenue for many companies, and for the consumer it has made their decision making for a service or product much easier. Now a days, with tremendous advancements in technology and especially the internet, social media has been very useful. According to Hausman and Associates marketing firm, “just a few years ago, advertising had a significant impact on the consumer decision making process. Sure, word of mouth had a bigger impact on consumer buying decisions, but pre-social networks, word of mouth just didn’t travel very far.” Before social media existed, most of what a consumer would purchase would be thru either both methods mentioned above, word of mouth or from a previous shopping experience. Things however have changed, Angela Hausman from Hausman and Associates resumes this by saying that “Now, social media gives word of mouth wings. The impact of social media on awareness, brand attitudes, and social norms is so strong we often refer to viral marketing or buzz marketing to reflect tactics designed to stimulate positive word of mouth.” The power of social media shows us how determinate and influential it is when it comes to decision making. Nielsen Survey also shares its results of how social media impacts a consumer’s decision making. It