Social Media Outline

Decent Essays
With the introduction of Facebook in 2004, the establishment of YouTube in 2005 and the take-off of Twitter in 2006, social media was used much more in the 2008 presidential election than any other previous campaigns. All of the candidates of the 2008 presidential election used excessive forms of social media including blogs, web pages, social networking sites and photo and video sharing sites to get ahead in the race. YouTube was extremely important to this race where seven out of sixteen of the candidates who ran announced it on YouTube. Using these types of social media allowed for better engagement to the public, gathering voting data, fundraising and getting the youth to vote.

Thesis Statement (one to two sentences at the end of your
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Obama, in particular, was successful in fundraising through the internet in the 2008 campaign, because he took full advantage of social media.
b. Most of the money that he raised came in from small payments of $50 or less from almost four million individual donors. This added up to a total of $750 million to benefit his campaign.
c. Looking at Hillary Clinton, she did not focus on the Internet to fundraise for her campaign and fell behind Obama.
d. She relied predominantly on the traditional large donors who are restricted by law that they cannot donate more than $2,300 per election cycle. Since Obama received small donations from far more supporters, he did not max out his sources, like Clinton.
e. Ron Paul was not successful as the Republican nomination, but he took advantage of the internet in an outstanding fundraising approach.
f. On December 16th, 2007, Paul collected $6 million on the internet. This was the most money that had been raised on the Internet in a single day.
g. Obama and Paul are examples of how candidates that did not have the traditional support like some of the other candidates can still generate financial
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Supporting Argument Three: Reaching out to the youth voters

Possible Topic Sentence: Younger people tend to be better at adapting to new forms of technologies, but have been extremely inactive when it comes to politics.

Supporting Information:
a. The Washington Post found that if present trends continued the number of voters 65 and up would surpass younger voters by four to one.
b. Many attempts at campaigns, such as the Rock the Vote campaign that recruits celebrity supporters, have been designed at increasing the percentage of young voters to show up to the polls.
c. One-in-five young people said they frequently received campaign updates from the Internet.
d. This shows that connecting with younger people can engage and inform them them in politics can help encourage them in voting.
e. Many young voters incorporated Obama’s message by forming Facebook pages, such as “Students for Barack Obama.”
f. This is where Obama got many of his votes. This shows that the influence of the youth can make a huge difference.

Supporting Argument Four: Gathering voting data

Possible Topic Sentence: Through the Internet and social media, it is easier to gather a large quantity of data on voters from using web analytics, email, and other

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