Social Media Marketing
Coca-Cola is one of the most popular and recognizable brands in the world and to them, building an audience is not a big issue. The brand has used different social media marketing tactics including the use of video messages on platforms like Facebook, Instagram, and Twitter to stay cohesive. With over 82 million fans liking the brand page, Coca-Cola uses this space to promote their brand initiatives and campaigns. The main strategy has been developing based on what the audiences seemingly are interested in. Coca-Cola has been very interactive and efforts to respond to followers and fans have helped maintain a two-way conversation that has declared them the third most popular brand in the world. “Social networking platforms …show more content…
Coca-Cola social media marketing strategies purposely seek to exploit the nexus of “self-identity and brand identity” for a more targeted marketing (Williams et al. P.233 par. 2). Social media marketing is about human connections, interactions, and stories that add value and have a positive outcome. It has been defined as the use of many online tools that allow people with similar interests to share information/user generated content and network in an open process- which means that everyone is able to post to the site with minimal restrictions or oversight. According to sources like Word Press, there have been millions of downloads of social media pages to various devices and that translates to billions of subscribers globally. In the first days of the web, the internet was reluctantly accepted as a required marketing tool by small businesses but as Google and other search engines began to promote a new ability to perform location-based searches, it became apparent that companies needed to be gathered together both by location and business types to make searches more effective. That and other attributes became an apparently measurable impact and more businesses …show more content…
Many of Coca-Cola social media run advertisements and videos have gone viral and their primary concern has just been a matter of controlling the message. The concepts have been commercially viable on a global level and helped build the brand further as statistics put. Social media marketing is based on a conceptual foundation and practical techniques necessary for creating comprehensive and effective marketing plan. It has been defined as a genre of online marketing based in and around social communities with “focus on the virtual world but with real benefits” (Kuratko p.153 par. 1). Common tools used in social media marketing include Twitter, blogs, Facebook, Flickr, YouTube, Instagram, LinkedIn and so on. It is based on online conversations that create a buzz or newsworthy events that attract attention and become viral in nature. Social media marketing builds ways that enable fans of a brand or a company to promote messages themselves in multiple online social media platforms. Typically, the end goal of social media has been ‘conversation’ so there are consumer-general endorsements and subsequent desirable consumer actions such as purchasing the products and joining an online community. Push marketing has been the standard feature in social media marketing strategy that rests on the general assumption that customers are incapable of ‘envisioning
Coca-Cola is one of the most popular and recognizable brands in the world and to them, building an audience is not a big issue. The brand has used different social media marketing tactics including the use of video messages on platforms like Facebook, Instagram, and Twitter to stay cohesive. With over 82 million fans liking the brand page, Coca-Cola uses this space to promote their brand initiatives and campaigns. The main strategy has been developing based on what the audiences seemingly are interested in. Coca-Cola has been very interactive and efforts to respond to followers and fans have helped maintain a two-way conversation that has declared them the third most popular brand in the world. “Social networking platforms …show more content…
Coca-Cola social media marketing strategies purposely seek to exploit the nexus of “self-identity and brand identity” for a more targeted marketing (Williams et al. P.233 par. 2). Social media marketing is about human connections, interactions, and stories that add value and have a positive outcome. It has been defined as the use of many online tools that allow people with similar interests to share information/user generated content and network in an open process- which means that everyone is able to post to the site with minimal restrictions or oversight. According to sources like Word Press, there have been millions of downloads of social media pages to various devices and that translates to billions of subscribers globally. In the first days of the web, the internet was reluctantly accepted as a required marketing tool by small businesses but as Google and other search engines began to promote a new ability to perform location-based searches, it became apparent that companies needed to be gathered together both by location and business types to make searches more effective. That and other attributes became an apparently measurable impact and more businesses …show more content…
Many of Coca-Cola social media run advertisements and videos have gone viral and their primary concern has just been a matter of controlling the message. The concepts have been commercially viable on a global level and helped build the brand further as statistics put. Social media marketing is based on a conceptual foundation and practical techniques necessary for creating comprehensive and effective marketing plan. It has been defined as a genre of online marketing based in and around social communities with “focus on the virtual world but with real benefits” (Kuratko p.153 par. 1). Common tools used in social media marketing include Twitter, blogs, Facebook, Flickr, YouTube, Instagram, LinkedIn and so on. It is based on online conversations that create a buzz or newsworthy events that attract attention and become viral in nature. Social media marketing builds ways that enable fans of a brand or a company to promote messages themselves in multiple online social media platforms. Typically, the end goal of social media has been ‘conversation’ so there are consumer-general endorsements and subsequent desirable consumer actions such as purchasing the products and joining an online community. Push marketing has been the standard feature in social media marketing strategy that rests on the general assumption that customers are incapable of ‘envisioning