Social Media Marketing: Benefits Of Social Media Marketing

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SOCIAL MEDIA MARKETING
Social media marketing is the process by which a company or an individual promotes or advertise its products or services using social media platforms. In today’s technology-driven world, social media websites have become an avenue where retailers and companies extend their marketing campaigns to a wider range of consumers. Large and well-known companies like MELCOM, APPLE, SAMSUNG etc. have successfully used social media platforms to increase and promote their sales, brand, customers and the community around their products. Also, other small companies like MONSANTO, WAXBILL PRODUCTION, PRINTEX etc. is also trying to be competitive in the market through social media sites.
What To Do When You Want To Start Social Media
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It is a powerful channel of marketing and also a game changer for any business. It provides the flexibility to communicate at both personal and business levels. The following are some benefits you get from social media market.
• Increased Brand Recognition; the social media sites are new channels for your brand’s voice and content. This benefit makes it easier and more accessible to meet new customers, and it also makes your products more familiar and recognisable for your potential and new customers.
• Decreased Marketing Cost; the cost of marketing your products on social media is relatively cheaper than hiring workers to advertise or promote your products. You only need to get your computer connected to the internet before you can start social media marketing; on the other hand, you have to hire people to advertise your products which you must pay them for their services.
• Improved Customers Insights; social media platforms also gives you an opportunity to get important information about what your customers are interested in and how they behave or say about your product. For example, you can monitor user comments under your products to see what people think or say about of your

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