Social Media Mano Midwest Case

To improve the use of social media Mano Abbot must first find an employee who is able to handle these tasks. They can do this by hiring from within the company's marketing department or hiring an outside firm to take care of the social media pages. The next step would be to create company pages on all the social media accounts they would like to use such as facebook and youtube. Once they have successfully done so the next step would be to invite their current clients to follow those pages and new customers by offering incentives such as discounts and coupons.
Manco Abbott’s use of social media must be a healthy combination of business inquires and more personal, open-ended posts. The majority of posts should be geared towards friendly reminders of events happening within a particular community and opportunities to suggest improvements for a particular community. Of course, it is vital to respond to people who submit input as long as it is relatable to the original post. This helps ensure that followers know that their suggestions and concerns are at the very least being considered. Of course, these are all things that can …show more content…
Manco Abbott needs to network by advertising more and have people refer others to move to the Bakersfield area. Previous owners can be part of the people that refer Manco Abbott to new owners, also Manco Abbott can offer new owners that get referrals incentives to stay with Manco Abbott as a property management when they sign the contract. The strengths of Manco Abbott that can help the company get new clients is that they are the largest licensed real estate agency in Central California. However, Manco Abbott can improve their strengths by having annual seminars to review properties and their potential. Manco Abbott also should hire consultants to review the housing market to see what areas are