Importance Of Public Relations In Fashion Industry

• Introduction

Public Relation plays an Important role in maintaining relationship between a certain organization or company and the public itself with developing jointly valuable relations. Public Relation has a lot of different areas; we are specifically focusing on the area of fashion. We will discuss on different aspects of PR in fashion industry such as, the connection of Public Relation in fashion industry, functions of Public Relation in fashion, public’s of fashion Public Relation, arguing if Public Relation is single unit or apart of different unit, giving examples of organizations or practices work in fashion Public Relations, revealing public relation in fashion publicist and their qualifications and providing models of projects and activities done by public Relations in fashion organizations.

• The connection of Public Relation in fashion industry

According to Oxford dictionary, the phrase “Public Relation” defines the professional upkeep of a positive public appearance by companies or organizations or a celebrity building an attractive image. Therefore, fashion is related to Public Relation …show more content…
For example, public relations employees must represent the company perfectly and put the company's marketing plans, they must cooperate with the press, such as photographer, editor and director. The fashion world, it is difficult to control it, so public relations employees spend most of their time in solving some urgent matters, but they have focused mostly on highlighting the brand, through communication with the editors, and seeing patterns that need for next photography session. For example, talk to hairstylists celebrity to coordinate the view and arrange photography, interviews, and deal with all the business and all that is relevant to their brand (Aljamila،