Social Media In Optometric Education

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Introduction
After walking into an optician store one day, not knowing what to try on, bad customer service and becoming exhausted after trying on all the sunglasses in the store, the idea of a selfie application came to me. The application would be a fun tool for people in need of help of finding the right shape that would fit their face shape.
Been in the optician business for eight years, I talked to the department of marketing at Synsam Norway, and they were interested in the idea. This is a plan that will be created by me, and then presented to Synsam, who will decide if they want go through with it. The application will be powerful tool for Synsam, since all the sunglasses that come up as suggestion for the customer in the application
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The teacher and students experimented into how it would be beneficial by using social media in their education by posting different materials on their Facebook page. The results were remarkably good, since it allowed the students to be more interactivity and create a closer relationship between instructors and students. In Norway it is only one place to get an optometric education by Kongsberg University (Means, 2015). Synsam is one of the biggest optician stores in Norway, each year the headhunters from Synsam go to Kongsberg to look for new potential opticians to recruit, they also have a booth each year and hands out goodie bags to the students to bring them more awareness to their organization when they are applying for jobs. By introducing the “design your face” application to them during this time, it would create a mainstream of students that will share this with their friends through Facebook and other social media tools, since they are the millennial

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