Social Media's Negative Effects On Businesses

Better Essays
“Turning potentially negative situations into positive ones was one of the biggest opportunities social media offered” (Kaylene Moore). Everyone uses social media in their everyday lives, whether it is Facebook, Instagram, or something as simple as email. What would businesses do without social media? The use of social media has made a big impact on businesses. Social media has made a positive impact on businesses because it has saved time and money. It has allowed businesses to reach out to more people and expand the ways they could communicate. Businesses would not be how they are today without the use of social media. Before the 20th century, businesses communicated through postal services, telephones, or face to face conference meetings. …show more content…
The major thing that social media has allowed businesses to do is promote their business and increase communication opportunities. Businesses were able to use social media such as, Twitter, Facebook, LinkedIn, and Pinterest, to promote their business (RSS). Promoting their business lead to driving traffic to their websites (PayPal), allowing things to spread quickly, which then lead to word of mouth (RSS). Not only were businesses allowed to promote their businesses, but they were allowed to expand their communication opportunities with their customers …show more content…
The result of businesses using social media has been very successful. The use of social media has saved businesses time and money. It has also expanded the communication opportunities between companies and customers. The launch of all the social medias has made it easier for businesses to communicate (Small Business Trends). It gave the companies an opportunity to create relations with their customers (Gordhamer). Being able to create good relations with customers has benefit businesses. It showed that they had good customer service, which would lead to receiving positive comments and feedback (RSS). Instead of spending loads of money on tv advertisements, social media has made it easier for businesses to advertise and promote (Gordhamer). There may be some negative effects of using social media like, businesses not being able to control the negativity of the company spreading, but the benefits of using social media overcomes all the negativity (Lovering). The risk of not using social media has a bigger impact to the business, compared to not using it all (Barbara). Overall, social media has helped improved businesses in many ways. The major things that have been improved with businesses is the use of money, time, communication, and the increase of sales. Without the use of social media, businesses would not have been as successful as it is

Related Documents

  • Decent Essays

    Having a presence on sites like Twitter or Facebook will increase customer satisfaction and a better experience. When people post a negative or positive comment about a product, service or experience that they may have had, you can provide a quick response which will show the customer that you take your business seriously and that you do whatever it takes to make things right and will make a happy customer. Social media can improve your business by providing customer insight into what products or services they are looking for and what items work and don’t work. You can use this marketing channel to post different promotions and to see which ones convert better than others. (Demers,…

    • 767 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The articles states that online shoppers coonect with retailers more through social plateforms like facebook, Linkinden and twitter, and retailers use these data to create a stronger competitive edge. The artciles outlines that more than 93% of marketers use different socia media platform to connect with consumers, however customers takes time to interact on sites. Achieving to popularity on these platforms can be difficult however ones customers connect it become a positive effect and becomes visible for businesses and customers to see. Social media is also free of charge for majoirty of usage, for business it can be more efficient, gaining more audiences and can be useful to conduct promotional surveys or gain feedback from customers of the brand or products. Business can also promote products online without any cost barrier.…

    • 1650 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Are Children More Social

    • 1323 Words
    • 6 Pages

    I have personally made many friends because of social media. Social media has opened doors for me I never would have found without it. It’s created some opportunities for me and overall had a good effect on me. Social media has had a pretty good impact on society also. It makes it easier for companies to get they’re name out and to get publicity.…

    • 1323 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Influencer platforms worth checking out include, FameBit, Revfluence, BrandBacker, Content BLVD, and TapInfluence. These platforms can save you time and money, especially if you want to get your influencer marketing campaign up and running fast. Make Your Influencer’s Audience Yours Once you have a successful influencer campaign in your digital marketing mix, it is time to capitalize on that new audience. You can easily make your influencer traffic into loyal long-term customers. Email marketing is great for this, and having your influencer backlink to your email subscriber landing page is the first step.…

    • 923 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Many businesses use social media to connect with customers, to contact customers, to advertise, it raises brand awareness etc. This little tiny things all add up and help the business run smoothly and give businesses all that boost to keep the business going or earn more profit. Social media can also be used for customers to give feedback of the business through their page which is on the social media network whether it is facebook, instagram etc. Businesses of all types also gain bigger amounts of customers and audience due to the fact of social media. Businesses gain massive amounts of brand awareness through social media.…

    • 1235 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    People from anywhere can connect with anyone, so connectivity its like everything in social media. Makes us easier to communicate with others people. In the business sector, social media has a huge influence in the present, because in today's business in social media is growing rapidly, such as selling clothes, shoes, and other goods, because people more often see something from social media that makes the businesses take advantage of social media, and many sellers of social media goods take advantage of famous people to promote their business in their social media and that way it is very effective in increasing the sales of their…

    • 719 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Consumers tend to trust what strangers are saying about a product more than advertisements. By leveraging the possibilities of social media marketing, especially the leading edge trends, Global can build stronger brands and a…

    • 1262 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    PRO: Social media is good for society There is much good that has come from social media, along with many productive benefits of the various websites. With social media prevalent in every aspect of daily life, the question is if social networking sites are good for society or not. Social media is indeed a wonderful tool for society, as it allows people from all over the globe to be connected, along with their businesses, their local news, and more. It brings people together like never before. Social media spreads news and information faster than any other media.…

    • 1022 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Facebook continues to grow and so do businesses that use their resources correct. Many businesses can attest to this and say the Facebook advertising helps a lot. Therefore, using Facebook is the most efficient way today to get a message out. Individuals who are interested in helping out less fortunate children can be easily targeted through Facebook. Facebook is the best way to start an organization that’s trying to help out children.…

    • 1593 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Gaining a good ground in the virtual space: By making one’s business presence felt on the social media sites, one can gain an importance in the virtual world. While the competition is tougher, using professional help could be of much use to bring about a desirable effect. 3. Connect with clientele: Through social media websites, it is easy to stay connected with customers and potential clientele. Through the regular feedback way you can also find out about the reforms that maybe necessary to satisfy the needs of customers and expand your business better.…

    • 1118 Words
    • 5 Pages
    Decent Essays