The Influence Of Social Media On Colleges And Universities

Social media has helped a lot throughout the years as technology has advanced. It has helped people in many ways from communicating, looking for a college or university, and business. Social media has helped the community by being more extensive with communication. Back in the old times, there were no smart phones. When someone called you would just pick up the phone and said, “Hello.” It would be hard to communicate with people in some occasions. You might have been stuck in traffic, run into a family emergency, or simply want to talk to know how your family is doing. Back then you needed to wait until you get home and contact via from your house or a public phone. It has changed today in a good way because now you have smart phones and if …show more content…
Social networking sites are used to give students support and help them with upcoming events. Today, students that are going to enroll or are attending can explore other universities by looking at a computer. You can visit their website and look at all the details you need to know and even communicate with an advisor online. From “2014 E-recruiting Practices Report for Four-Year and Two-Year Institutions” It shows that students prefer a web-based resources to learn about colleges and universities. Instead of phone calls and print materials. Colleges and universities use social media to show what they are capable of. They share students’ experience, show class and campus tours, Alumni students, and more. 75% of students use Facebook and 73% use YouTube to look at information from schools. Overall, 97 percent of seniors say find college websites to be the most reliable sources of …show more content…
In the past, most companies needed to have thousands or even millions of dollars to get their advertisements on television. Today you can make a video or share online your product and if you make a good product and advertisement you can a have good chance of being successful. An example can be if you are opening a new food restaurant and you don’t have the money to advertise. However, you can take a picture of your place, plate, menu, and share online. If you do it correctly, you can get costumers and get some feedback by simply asking for it and looking online. Businesses have noticed the value of social network and try to use different techniques to promote their products. That’s why when you are on YouTube or Facebooks there is always an advertisement video or photo because, they know a lot of people use