Another social factor that contributes to the rise of this ‘epidemic’ is the role of the media and in recent times: social media. According to Tiggermann and Pickering (2006), mass media such as television, the internet, magazines and movies, bombard the lives of those in globalized societies. One of the negative effects of this overexposure is the “pervasive transmission of societal beauty ideals” (para.2). It is important to keep in mind that this is not unique to one age group or gender, however, multiple studies illustrate the significant detrimental effects on female adolescents (Hayes and Tantleff-Dunn 2010; McCabe and Ricciardelli 2005) This is backed up by Sanders (2009), who argues that the sociocultural norms for ideal appearances
