The Need for Social Media Engagement
Purpose of the article
The main aim of the following paper is to evaluate the significance of engagement in social media management. The article will outline various principles that are to be applied in the hospitality industry in term of managing social media. The paper will first identify the core principles, second determine relevant theories, and finally to establish how engagement have contributed to effective social media management in the hotel industries.
“Audience engagement is critical to the survival of your brand; if you don’t engage them you endanger your brand. It’s social interaction.” ― Bernard Kelvin Clive
It is important for hospitality industries …show more content…
Today, the majority of the hotel industries are faced with the challenge of how to engage customers and lead them towards becoming a guest within their virtual networks. Social media have various advantages such distribution of information, online customer engagement, service recovery, and just-in-time marketing. Understanding core principles of engagement and the relevant theories involved is important as it helps to increase customers and develop a good customer relation with the hotel industries. The research will attempt to establish and provide insight on the importance of engagement in social media …show more content…
It can be effective on the internet through online social networking sites. Understanding, the different levels of engagement that the customers have, helps to adopt various strategies that will encourage the spread of social networks. Additional to that, it will influence the direction of customer conversations. McLuhan asserted that the media itself is considered the message; hence, customers are transformed quickly through the media. Similarly, the media's effects on society are considered much greater than the content of the media. It is important for hotel industries to choose the best mode of communication to facilitate effective engagement on social media. Furthermore, a hotel industry that prefers social networks such as Twitter should be ready to adapt an attitude of acceptance and changing behaviors in such social media channel (Pan & Crotts