Introduction
The question of the research project is “Does an NBA player’s social media behaviour influence people’s opinions?” This question refers to NBA players posting on social media and how it influences fans, other NBA players, the public or the world’s opinion about them as individual NBA players. Finding the information for this question was not easy, but it was manageable. Majority of the information found for the research topic was by researching on popular sports websites (Bleacher Report, ESPN), but a survey was also used to gather information as well as researching through NBA players accounts on social media (Facebook, Instagram, Twitter). There are four major key findings found from the folio about the research topic. The first …show more content…
The different types of content you use or what social media website you post on would not determine if it will create a positive opinion, but it might have an effect on how positive it influences people’s opinions. For NBA players, fans play a huge role within their career, and having more positive opinionated fans is more beneficial than having negative opinionated fans. Influencing people’s opinions positively is important to NBA players, so staying aware of what they share on social media is crucial. NBA players find several ways to cause positive opinions on social media, a great example is Source C (Hojnacki, 2012). Source C explains how JaVale McGee, NBA player, throws a lunch gathering with fans for burritos at Chipotle, with the invitation via Twitter. Throwing an event like this could only result in positive opinions. JaVale was obviously seeking for attention from fans, attracting more fans and also try to create a bigger and better personal image for himself. When NBA players try to get the community and fans involved with them, it tends to produce more attention from people, in a positive manner. Another great example, Source B (Aldridge, 2014), demonstrates how NBA players use social media as a political voice. The topic is about an incident that occurred in Ferguson, Missouri, on August the 9th 2014. As an 18-year-old teenager named Michael Brown gets killed after getting into a confrontation with Ferguson police officer Darren Wilson, many problems occurred. Due to Michael being and African-American descendent and the police officer being Caucasian, people accused this situation as racism. NBA players wanted to get involved with this situation and speak to the world via twitter to create a political voice. It started with David West, NBA player, referring to the incident with Michael Brown, he posted on twitter “I just
The question of the research project is “Does an NBA player’s social media behaviour influence people’s opinions?” This question refers to NBA players posting on social media and how it influences fans, other NBA players, the public or the world’s opinion about them as individual NBA players. Finding the information for this question was not easy, but it was manageable. Majority of the information found for the research topic was by researching on popular sports websites (Bleacher Report, ESPN), but a survey was also used to gather information as well as researching through NBA players accounts on social media (Facebook, Instagram, Twitter). There are four major key findings found from the folio about the research topic. The first …show more content…
The different types of content you use or what social media website you post on would not determine if it will create a positive opinion, but it might have an effect on how positive it influences people’s opinions. For NBA players, fans play a huge role within their career, and having more positive opinionated fans is more beneficial than having negative opinionated fans. Influencing people’s opinions positively is important to NBA players, so staying aware of what they share on social media is crucial. NBA players find several ways to cause positive opinions on social media, a great example is Source C (Hojnacki, 2012). Source C explains how JaVale McGee, NBA player, throws a lunch gathering with fans for burritos at Chipotle, with the invitation via Twitter. Throwing an event like this could only result in positive opinions. JaVale was obviously seeking for attention from fans, attracting more fans and also try to create a bigger and better personal image for himself. When NBA players try to get the community and fans involved with them, it tends to produce more attention from people, in a positive manner. Another great example, Source B (Aldridge, 2014), demonstrates how NBA players use social media as a political voice. The topic is about an incident that occurred in Ferguson, Missouri, on August the 9th 2014. As an 18-year-old teenager named Michael Brown gets killed after getting into a confrontation with Ferguson police officer Darren Wilson, many problems occurred. Due to Michael being and African-American descendent and the police officer being Caucasian, people accused this situation as racism. NBA players wanted to get involved with this situation and speak to the world via twitter to create a political voice. It started with David West, NBA player, referring to the incident with Michael Brown, he posted on twitter “I just