Social Media Audit. Expedia Essay
Based on table above the major Virtuoso’s social media is Facebook. Despite Twitter has almost the same rate of engagement, all twits linked to Facebook page. Also, Facebook page has more followers than Twitter page does. The minor social media is YouTube channel as it has one of the least amounts of followers combined with the lowest level of engagement among the other social media Virtuoso uses.
Goal of Virtuoso
Creating image of exclusive “the only” travel company that has exceptional privileges over the other travel companies in travel industry. This idea of an absolute exclusiveness conveys through all social media. Company outlines all the time its exceptional and exclusive nature. “Virtuoso … make up the most powerful segment in luxury travel”
“Through Virtuoso, you'll get access to: special perks and extra amenities; an enthusiastic professional whom you can rely on before, during, and after every trip; exclusive luxury resorts and properties; once-in-a-lifetime experiences”.
“… That's because only Virtuoso Advisors have access to properties, activities, experiences, and complimentary extras