The world we live in today revolves around the internet. It is how we access information, how some people work, go to school, and even socialize. There are very few people in society that do not either have the internet in their home, or have access to the internet in some way. Although a lot of people will use the internet for something constructive, most people will use it to see what is going on with their friends or family, and to inform their friends and family about what is going on with them. Social media is probably the most popular form of communicating on the internet today. Because social media is so popular it makes for an excellent way to advertise, especially for a small business that may not be able to pull off the marketing strategies of a larger company.
It is imperative when advertising a brand that the name of the brand is seen and heard as much as possible, and in a way that will stick in the consumers mind. Brand recognition is extremely important and is accomplished very successfully when advertising on social media. There is the opportunity to be exposed to thousands, even millions of people by taking this route. Once the brand …show more content…
It is undeniable that social media involves an enormous amount of potential customers. Sumit Goyal wrote the journal “Advertising on social media”. In this journal he talks about how effective advertising through social media can be because of the amount of people that are involved with the different sites. He discusses the fact that Facebook has well over 908,000,000+ registered users, Twitter has more that 500,000,000+ users, and Google+ has 250,000,000+ users (p. 222) These numbers show the amount of people that could potentially be reached while advertising on social media outlets. It is a new and innovative way to spread the word about a brand and it can be extremely
It is imperative when advertising a brand that the name of the brand is seen and heard as much as possible, and in a way that will stick in the consumers mind. Brand recognition is extremely important and is accomplished very successfully when advertising on social media. There is the opportunity to be exposed to thousands, even millions of people by taking this route. Once the brand …show more content…
It is undeniable that social media involves an enormous amount of potential customers. Sumit Goyal wrote the journal “Advertising on social media”. In this journal he talks about how effective advertising through social media can be because of the amount of people that are involved with the different sites. He discusses the fact that Facebook has well over 908,000,000+ registered users, Twitter has more that 500,000,000+ users, and Google+ has 250,000,000+ users (p. 222) These numbers show the amount of people that could potentially be reached while advertising on social media outlets. It is a new and innovative way to spread the word about a brand and it can be extremely