Social media has become the ultimate way for the average person to connect with friends, family and business associates right from the comfort of their own homes. Most people do not realize how dependent we have all become on social media and how it has influenced not only how we communicate but it has also influenced what we purchase as consumers. Social media just seemed to appear out of nowhere without warning and has become a pillar in our lives. This paper will highlight some of the history of social media, ways that people are using social media to market their business, how some of the platforms that are being used to market businesses and what the future holds for marketing via social media.
Social Media: Where It All Began
Social …show more content…
CompuServe was one of those avenues. CompuServer began in the 1970’s as a mainframe computer that businesses used as a tool to communicate but became popular in the public domain in the late 80’s. CompuServe was similar to BBS in that it allowed you to share and access files but CompuServe also allowed members to truly interact with each other. Members were able to send messages, similar to emails, to friends as well as participate in discussions via forums. The popularity of these forums opened doors to the way that we communicate online today.
I’m sure that many people are familiar with AOL. America Online to most people was the beginning of what we consider to be the start of social media. I personally remember the start of AOL and how amazing I thought it was. Being able to communicate with people all over was unheard of until AOL came along. AOL was a dial up service that used a modem to gain access. Unfortunate for them, AOL lost its momentum once broadband was introduced in the …show more content…
This makes it critical for businesses to become mobile. Consumers need to be able to access your social media platforms and your website via their mobile phones in order for you to gain the exposure you need to compete with other marketers. Websites such as Amazon and Target have mobile apps that allow you to access promotions, coupons, track packages, etc. right at your fingertips. They also have platforms on social media websites such as Facebook and Instagram which stream the latest happenings. Consumers are able to comment, like and share content via their mobile phones. Being able to have access to information pertaining to your favorite business is very important to today’s
Social Media: Where It All Began
Social …show more content…
CompuServe was one of those avenues. CompuServer began in the 1970’s as a mainframe computer that businesses used as a tool to communicate but became popular in the public domain in the late 80’s. CompuServe was similar to BBS in that it allowed you to share and access files but CompuServe also allowed members to truly interact with each other. Members were able to send messages, similar to emails, to friends as well as participate in discussions via forums. The popularity of these forums opened doors to the way that we communicate online today.
I’m sure that many people are familiar with AOL. America Online to most people was the beginning of what we consider to be the start of social media. I personally remember the start of AOL and how amazing I thought it was. Being able to communicate with people all over was unheard of until AOL came along. AOL was a dial up service that used a modem to gain access. Unfortunate for them, AOL lost its momentum once broadband was introduced in the …show more content…
This makes it critical for businesses to become mobile. Consumers need to be able to access your social media platforms and your website via their mobile phones in order for you to gain the exposure you need to compete with other marketers. Websites such as Amazon and Target have mobile apps that allow you to access promotions, coupons, track packages, etc. right at your fingertips. They also have platforms on social media websites such as Facebook and Instagram which stream the latest happenings. Consumers are able to comment, like and share content via their mobile phones. Being able to have access to information pertaining to your favorite business is very important to today’s