Social Media And Its Impact On Society Essay

1144 Words Dec 17th, 2016 5 Pages
For modern American youth, cell phones and laptops are not just a luxury, but rather a necessity for both work and everyday living. Communicative technology has been an important part of daily life for many people, with the use of different services increasing steadily over time. In his article, “Convergence Culture,” Henry Jenkins defines convergence culture as a merging between new and traditional forms of media. Jenkins describes interactive new media as constantly developing, spreading across multiple media platforms. Rapid enhancements in communication technology has led to effortless communication and interaction across the globe; these improvements have led to a greater and constant consumption of new media platforms. In a study by the ICMPA, “Students Addicted to Social Media,” results showed that American students have become addicted to social media. During the study, students reported feeling cut off from the world without their social media device. By in large, human beings have developed a massive dependency on constant communication methods provided by new interactive media. Convergence represents both technological and cultural shifts in American society, changing the way media is produced and consumed. The rapid development of communication and technology has led to an interaction between multiple new and old media platforms. Jenkins defines this phenomenon as follows, “By convergence, I mean the flow of content across multiple media platforms, the…

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