Case Study Of Kpop Subculture

Decent Essays
Social media has become ubiquitous in every aspect of adolescents’ lives , from the time one wakes up to the time they lay down to sleep. As a result, these adolescents and teenagers are schooled to ‘live’ in this virtual world. However, this group of people is not only developmentally susceptible but they are also one of the most avid users of social networking. Common Sense Media reported 75 per cent of adolescent in America have accounts on social networking sites, and another 68 per cent use Facebook as their main way to communicate .

Unfortunately, the social network does not only contain happiness and fun. It also contains all types of negativity, where anonymous people would humiliate one’s appearance without any regard. Figure 4 illustrates a majority of teen social network users (59 per cent) admit that they love posting their ‘selfies’ online — with a dominating amount of girls (75 per cent), compared to 42 per cent of boys . At the same time, however, they also admit that putting pictures of
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This research looks into K-pop as a popular subculture among adolescents and young adults globally, resulting in widespread responsiveness to the fashion and trends of Korean idols. Ultimately, it will discuss how this subculture gives rise of another trend – cosmetic surgery.
Firstly, the rise of K-pop was not accidental. SK’s government has invested millions of dollars in order to form a Ministry of Culture with a specialized department devoted to K-pop . This is in order to build their soft power and cultural influence internationally. Indeed, they have succeeded. In 2015, there are over 10000 K-pop videos on YouTube by South Korea’s (SK) top three media companies had obtained over 500 million hits from Asia alone . Due to the global saturation of the net, K-pop has also gained an extensive fan-base

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