Society today utilizes social media in every circumstance possible. It is used in the form of websites and cell phone applications. Although these sites allow its users to create and share content with each other, most importantly, it allows for social networking. They allow people to stay relevant and up to date on the latest news, trends, gossip, and many other things going on in the world. What is so interesting is that there seems to be a social expectation that most teenagers and adults need to be on at least one social networking site. Reinecke, Vorderer, & Knop (2014), argue that individuals use social media in an understanding of communication and interaction as equals in the sense that interaction and communication between peers
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The pressures for using sites like Facebook have become normalized and a part of our culture through the users that are attracted to Facebook and the like. A study was performed (Reinecke et al., 2014) that proposed the idea that giving into pressure to use Facebook, “and thus successfully satisfying these social expectations through the use of Facebook should foster the impression of competently managing the communicative demands of the Facebook environment” (425). In other words, the study worked to prove that pressures of using Facebook continued the idea that Facebook was the way to stay relevant and that communication through Facebook was more important than communication on other …show more content…
We tend to buy into ads because they have been placed in a way that we see them and are intrigued by them. While advertisement agencies are working to pursue us, we also are buying into them and their ideas. These ads allow us to have a sense of agency when using social media. We are able to make our own profiles, choose what is important to us, and thus showing a version of ourselves that we display to others. We are not just consuming persuasive messages, but we get to choose what we want to pay attention to. Advertisers work this way too. Shih (2010) tells us, “smart marketers are inserting themselves into these conversations with dynamic and memorable interaction opportunities with their brands”
The pressures for using sites like Facebook have become normalized and a part of our culture through the users that are attracted to Facebook and the like. A study was performed (Reinecke et al., 2014) that proposed the idea that giving into pressure to use Facebook, “and thus successfully satisfying these social expectations through the use of Facebook should foster the impression of competently managing the communicative demands of the Facebook environment” (425). In other words, the study worked to prove that pressures of using Facebook continued the idea that Facebook was the way to stay relevant and that communication through Facebook was more important than communication on other …show more content…
We tend to buy into ads because they have been placed in a way that we see them and are intrigued by them. While advertisement agencies are working to pursue us, we also are buying into them and their ideas. These ads allow us to have a sense of agency when using social media. We are able to make our own profiles, choose what is important to us, and thus showing a version of ourselves that we display to others. We are not just consuming persuasive messages, but we get to choose what we want to pay attention to. Advertisers work this way too. Shih (2010) tells us, “smart marketers are inserting themselves into these conversations with dynamic and memorable interaction opportunities with their brands”