Why Do Healthcare Practitioners Use Social Media?

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Social media AKA Web 2.0 or social networking is made up of network sites, like Facebook and Twitter, blogs and microblogs, sites where you post only photos (Pinterest and Instagram), video and vlog sites, such as YouTube and Vine, and information sites like the Wikipedia franchise. Those that use social media sites has grown from 8% to 72%, during the time range from 2005 to 2014. In fact, one-seventh of the world’s population are Facebook members ("Social media and health care professionals: Benefits, risks, and best practices," 2014).

A good majority of healthcare practitioners use social media, except for pharmacists, who are not new adopters compared to their medical cohorts. But those that do, have found success in their usage. For
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Wilson & Mabhala (2009) make a good point, that the conflict lies between the right to know and the need to know, as all media is usually profit-based, which might lead the public to believe there is a hidden agenda. For instance, on November’s ballot, in California is Proposition 56, written by the American Lung, Heart, and Cancer Association to tax tobacco keeping teens from ever purchasing tobacco as well as helping current smokers quit. This learner volunteers at a Proposition 56 phone bank and is told, quite often, that it’s just scam for the government to make money; never once seeing that cigarettes and other tobacco products are the vehicles to deliver the addicting nicotine. This is also an example of how Proposition 56 might be misconstrued on social media, and if the member does not ask questions they are left to decide themselves the true reason for the ballot measure. Although Wilson and Mabhala (2009) state that social media broadcasts do not take into consideration, regarding those with auditory and / or visual challenges, this learner disagrees, as most public health agencies list other sites to compensate for these barriers. Lastly, making use of statistics and credible references will not only enhance a campaign but add transparency thus building the agencies reliability for future health issue posts with the

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