What Does Snapchat: How Brands Reach Millennials?

Superior Essays
Social media has taken control over lives of millennials. It has changed how millennials views of social media platform. If you are like myself, and are active on social medias’ like Instagram, Facebook, Twitter, you must know what Snapchat is. Nowadays, everyone has some sort of smartphone, but if you are too young to have a phone you have an Ipod, Ipad, etc to connect to the media outlets like Snapchat. Souza e Silva talks about how having a location-based application can affect how you use the application. In part 1 of project three we created a social media profile to test out the theories. Millennials can benefit from Souza e Silva location-based application because Snapchat lets us connect with our friends, and family, but it can …show more content…
When you press on the camera facing towards your face you can be a dog, deer, cat, have a butterfly crown, or even a flower crown. For example when the movie X-Men came out most of the features where characters from the movie and you got to be them. If you are a fan, or you find the character look interesting you might want to see the actual movie. Many other companies do the same to get our attention, so they can sell their brands and make money. The app has had an impact on millennials but also has made millennials pay more attention to the 2016 election that we just had. During the 2008 presidential election, our generation didn’t pay much attention. One being we were all in fifth or 6th grade and could’ do much. Another reason being social media 's like Snapchat wasn 't a part of our lives like it is now. In the article by Jonathan Mahler wrote how “Snapchat moves into politics: With access to youth, the app is poised to shake up the 2016 U.S. election.” One point the article states is how each term that the presidential election came there was a “topic” that helped moved it forward. For example, 2008 “Politico and The Huffington Post, elbowed their way onto the rope line and, for better or for worse, helped change the way campaigns were covered”,while in 2012 was the BuzzFeed 's turn having focused on things like cute kittens and funny lists. But having to move forward with the location-based application and all the feature that Snapchat has can the turn a different side to the 2016 election. Because on like another application Snapchat has a content feature which can be created by the application itself. For example, when you click on your face you could have changed into a Donkey, or an Elephant which represented the two parties. Which for some it was a way to make fun but also to show

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