By nature, humans have a tendency to be social. However, this basic need cannot always be fulfilled by daily face-to-face interactions and this can result in perceived social isolation (PSI). PSI is associated with negative health effects, such as increased morbidity and mortality so, humans turn to increasing their social media use (SMU) to alleviate this. However, this study has shown that an increase in SMU may counter intuitively result in an increase in PSI. The 1,787 participants, who were U.S young adults aged 19 to 32, completed a survey on their time and frequency of use on 11 of the most popular social media platforms, including Facebook, Twitter and Instagram. It was found that if participants used social media more than two hours
