Social influence strategy is a combination of all of the first three strategies, utilizing a mix of both punishment and reward conveyed through a persuasive medium. Social influence is the strongest form of communication for a community to change behavior. Social communication has emerged from social influence and has also proven to be a powerful form of motivation for change (Goldsmith & Goldsmith, 2011, p. 119). Social communication refers to the conversational influence people have on one another. People are more willing to listen to a friend than a source they may not trust. This form of influence is important for electronic recycling as it can be an effective medium to pave the way for widespread change in recycling habits. In order
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However, these programs are only successful when utilized and the rate of utilization for rural areas is particularly important due to the less dense population. Clay County has a population of 58,999 people, with 39,398 of those people living in Moorhead, Minnesota (Clay County, 2016). A large population of the Moorhead area is comprised of college students from the three major institutions: Concordia College, Minnesota State University Moorhead, and Moorhead State Technical College. The demographic of college students and active participation in sustainability efforts prove to be an interesting case. Thomasshow and Cortese (2014) found that the three major pieces that make college-aged students embrace campus movements for sustainability are infrastructure, community, and learning. Infrastructure refers to the physical access that college students have to recycling means. This infrastructure is achieved, preserved, and organized by the community. The community chooses how to structure itself, come to decisions, apportion resources, and create a thriving culture (Thomasshow & Cortese, 2014). Community can be further broken down into three subcategories: governance, investment, and wellness. Through these three subcategories, institutions are able to develop ideas to work towards sustainability goals, secure the necessary funds for implementing these ideas, and track the integration of these programs into campus
However, these programs are only successful when utilized and the rate of utilization for rural areas is particularly important due to the less dense population. Clay County has a population of 58,999 people, with 39,398 of those people living in Moorhead, Minnesota (Clay County, 2016). A large population of the Moorhead area is comprised of college students from the three major institutions: Concordia College, Minnesota State University Moorhead, and Moorhead State Technical College. The demographic of college students and active participation in sustainability efforts prove to be an interesting case. Thomasshow and Cortese (2014) found that the three major pieces that make college-aged students embrace campus movements for sustainability are infrastructure, community, and learning. Infrastructure refers to the physical access that college students have to recycling means. This infrastructure is achieved, preserved, and organized by the community. The community chooses how to structure itself, come to decisions, apportion resources, and create a thriving culture (Thomasshow & Cortese, 2014). Community can be further broken down into three subcategories: governance, investment, and wellness. Through these three subcategories, institutions are able to develop ideas to work towards sustainability goals, secure the necessary funds for implementing these ideas, and track the integration of these programs into campus