Social Identity Theory and its Impact on People’s Reactions to Petrol Queue Jumping.

1748 Words Apr 22nd, 2014 7 Pages
Abstract
This study aimed to investigate whether the social identity theory applies when it comes to peoples’ reactions to petrol queue jumping. It intended to ascertain whether participants demonstrated more reaction to those who jump queues, outside their own in-group (those who drive luxurious cars as opposed to non-luxurious car drivers). This study was influenced by a similar experiment conducted by Helweg-Larsen & LoMonaco (2008) about queuing among U2 fans and their reactions to queue jumping. The experiment involved 49 participants who indicated they didn’t drive a luxury car, in a Melbourne metropolitan petrol queue, 26 of whom were males, aged 18-58 years (M =33:82; SD = 11.26), in addition to this there were 23 females, aged
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Through this knowledge one may able to apply this to discover solutions to problems such as peak hour traffic and how to best overcome this problem and avoid road rage and car-crashes. With that in mind the study below aims to investigate whether social identity affects how upset people feel about jumping a queue in order to purchase petrol. It is predicted in this study that those who operate a non-luxurious vehicle will appear more distressed about line intrusion, when it is by someone driving a luxury car rather that a non-luxury vehicle. This prediction is based on the social identity, assuming that the social identity theory can be demonstrated.

Method
Participants
This study involved 49 participants who indicated they didn’t drive a luxury car, in a Melbourne metropolitan petrol queue, 26 of whom were males, aged 18-58 years (M =33:82; SD = 11.26), in addition to this there were 23 females, aged 18-61 years (M =33.11; SD = 11.26).

Design
The scheme utilised in this study was a one-way between-factor design. In relation to queue jumping it compared participants reactions from (LUXURY) whether the queue jumper drove a luxury car in which 24 where allocated and (NON-LUXURY) whether the queue jumper drove a non-luxury car in which 25 participants were allocated. As well as the main dependant variable being the measure of how distressed people felt about the queue

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