What really is conspicuous consumption? And does everyone in the world do it? The article we read about Veblen and Bourdieu and their views of conspicuous consumption states, “Veblen argues that consumers from all social classes, even the ambitious middle class, are not necessarily consciously trying to conspicuously consume” (p. 108, paragraph 1). What is conspicuous consumption though? Merriam-Webster Dictionary defines conspicuous consumption: “the act or practice of spending money on expensive things that are not necessary in order to impress other people.” So Veblen thinks that people don’t consciously do that, but how can that be when we are influenced by so many different factors in the world that push us towards buying a certain item
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The main idea of this section will focus on the first two points and purchase decision, because there are not alternatives and when sneakerhead buy the newest shoe they are thrilled about the purchase.
Need Recognition
A buyer will recognize a problem or a need that they have. The need can be triggered by either internal stimuli (like normal needs: hunger, thirst) or by external stimuli. External stimuli for example is triggered by an advertisement or a conversation with a friend that might get you thinking about the idea of buying a new car, the newest sneaker release, or any other kind of good.
Information Search
Not all consumers are interested in searching for more information, but those that are will store the need in memory and go searching for more information. For sneakerheads, they want to know all the details about future releases. Who is going to sell them? What is the cost? How many are going to be released? Number that you can buy per order? And so on. Much of this information can be found on the internet, but also through personal sources. These personal sources will keep in on your mind, you see your friends and family a fair amount and they will bring it up very …show more content…
So when you are having the discussion with your friends or family about the latest sneaker, and they think you should buy it, you are going to make the purchase based off of the attitudes of them. The second factor is unexpected situational factors, these are factors based on your expectations of income, price, or benefits from this product. For the summarization of these three points, we see that each of us goes through a buying process, and it is more than just a subconscious decision. It is supported with the discussion with friends and family, it is based off of the need to find out more information so you are able to talk and fit into (for this instance sneakerheads) the
The main idea of this section will focus on the first two points and purchase decision, because there are not alternatives and when sneakerhead buy the newest shoe they are thrilled about the purchase.
Need Recognition
A buyer will recognize a problem or a need that they have. The need can be triggered by either internal stimuli (like normal needs: hunger, thirst) or by external stimuli. External stimuli for example is triggered by an advertisement or a conversation with a friend that might get you thinking about the idea of buying a new car, the newest sneaker release, or any other kind of good.
Information Search
Not all consumers are interested in searching for more information, but those that are will store the need in memory and go searching for more information. For sneakerheads, they want to know all the details about future releases. Who is going to sell them? What is the cost? How many are going to be released? Number that you can buy per order? And so on. Much of this information can be found on the internet, but also through personal sources. These personal sources will keep in on your mind, you see your friends and family a fair amount and they will bring it up very …show more content…
So when you are having the discussion with your friends or family about the latest sneaker, and they think you should buy it, you are going to make the purchase based off of the attitudes of them. The second factor is unexpected situational factors, these are factors based on your expectations of income, price, or benefits from this product. For the summarization of these three points, we see that each of us goes through a buying process, and it is more than just a subconscious decision. It is supported with the discussion with friends and family, it is based off of the need to find out more information so you are able to talk and fit into (for this instance sneakerheads) the