This factor has influenced on Apple positively as at present this business is a world-wide billionaire empire with more than 500 retail stores and over thousands of employees working. This shows this business is aware of the demands and wants for customers across the world and in UK/China where it takes advantage and retain its position as leaders. This leads to overcoming their rivals in the market and this business also improves its products using feedback which it gains from customers where it develops on the existing products and targets existing/new target market to satisfy and meet their …show more content…
These are Apple main products which it generates huge percent of profit as these meets everybody’s day to day needs such as music, social media, socialising, browsing and call/messages. This also insinuates that Apple in UK and across the world are leaders in Electronic Industry.
I am going to describe three different social factors and how they affect Apple in UK and in China. The social factors which I would be explaining are Ageing population, Household and Families and Attitude to male/females.
UK Social Environmental Factors
Apple