A research method that is displayed in this scenario is social desirability bias. Social desirability bias is when participants respond to questions in ways that are desirably favorable by society or by the experimenter. This can lead to inaccuracies by over-reporting good behaviour and under-reporting bad behaviour— this was demonstrated when the participants would talk face-to-face to the researchers. By talking face-to-face, it can lead to a response bias as the participant is not removed from an immediate social interaction, losing their anonymity. To abridge, they may have felt pressure to give positive answers that support the hypothesis in order to feel socially acceptable. To improve the accuracy of their research, both groups should
