Social And Social Media Marketing Essay

1065 Words Apr 2nd, 2016 5 Pages
Introduction Over the years, social media has become popular for users of many ages. Twitter, Facebook, LinkedIn, Pinterest, Instagram, and YouTube are just a few of the networks that fall under the social media category. Social media is a web and mobile based technology platform to help people communicate with one another (Shrimp & Andrews, 2013, p. 378). Businesses can benefit from using social media because it allows instant communication between the business and other people.
Social Media Marketing Social media marketing is one way that businesses can interact quickly with their existing or potential consumers. Social media marketing is a form of Internet marketing that uses social media to get consumers informed. Social media marketing is intended to create value at a low cost for the business (Sarabdeen, 2014, p. 218). While social media marketing is similar to other marketing strategies, social media marketing has the following distinct characteristics:
• Communication with both existing and potential consumers.
• Consumer generated classification of themselves. This means that consumers basically classify themselves into different interest groups (Beqiri, 2015, p. 93), which makes it easier for marketers to develop target markets.
• Consumer to consumer interaction. Consumers have the ability to communicate with one another and share opinions on a business’ products or services (Beqiri, 2015, p. 93). Since consumers can relate to their peers, they tend to…

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