Social And Social Media Marketing Essay
Social Media Marketing Social media marketing is one way that businesses can interact quickly with their existing or potential consumers. Social media marketing is a form of Internet marketing that uses social media to get consumers informed. Social media marketing is intended to create value at a low cost for the business (Sarabdeen, 2014, p. 218). While social media marketing is similar to other marketing strategies, social media marketing has the following distinct characteristics:
• Communication with both existing and potential consumers.
• Consumer generated classification of themselves. This means that consumers basically classify themselves into different interest groups (Beqiri, 2015, p. 93), which makes it easier for marketers to develop target markets.
• Consumer to consumer interaction. Consumers have the ability to communicate with one another and share opinions on a business’ products or services (Beqiri, 2015, p. 93). Since consumers can relate to their peers, they tend to…