Social Advertising Essay
Social media exists in the context of communities that are built of people who develop and nurture relationships by creating, co-creating, sharing, commenting, and engaging in content (Tuten, 2008). Advertising on such social platform is what accounts to social advertisement.
Most of these communities are made up by our sponsors, believers, assistants, coaches, cheerleaders, and friends. Advertising has always been a means of mass communication with a great persuasive force. Thus with the current up rise in social networking in the current world, many advertisers are now turning their heads towards social media and networking. There are various social benefits from advertising that are explained as follows (Kaptan, …show more content…
Social Ads and Social Apps Creating and distributing relevant content has become the most common-wide strategy in social advertising recently. This is also called as content marketing that is especially for attracting, acquiring and engaging target audience.
The best example as explained in the American Express OPEN Forum (Black, 2013) is when we spent time and money developing a great new how-to video or article; we make sure people see it. We first upload it in YouTube for the URL link and then post/promote it in networking sites such as Facebook or Twitter. Positive comments, reviews and ‘likes’ adds value to such posts and promotes the source.
Facebook, Twitter and YouTube With Facebook’s new ‘promoted’ posts, business have their regular posts appear higher and more often in the news