Snowboarding Market Research: Norway Essay example

4421 Words Nov 1st, 2008 18 Pages
Introduction
The purpose of the following report is to determine the feasibility of the export of Endo Snowboard Company’s snowboards, to the Norwegian market. Endo Snowboards is a relatively new (two years old) snowboard manufacturing company based out of Thunder Bay, Ontario, Canada. It is small in size with only 20 employees. The employee’s core competencies include manufacturing, marketing, artistic and business skills. The highly skilled employees have caught the attention of many local investors to make the export of this product possible. The main objectives for Endo Snowboards is to penetrate the strong Norwegian market by using unique design, eye catching graphics, heavy marketing and promotion. With the appeal of affordable
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• Strong growth in higher margined winter apparel benefiting specialty stores.
• The number of winter leisure trips taken increased 15% from 2000 to 2005, and further growth could result if the industry targets its growing consumer segments, including young singles and families with children.(firsttracksonline.com)
Domestic Competition and Pricing Snowboards differ in price depending on user, brand name and purpose (professional or recreational). Snowboards are distributed all over Canada but are most popular in mountainous areas that have popular ski hills such as British Columbia Alberta and Quebec. The market for snowboards is one dominated by name brands. The leaders in the market are Burton (leader), K2, Forum, Gnu, Option and Solomon, but there are literally hundreds of brands in the market today. Prices range from $50.00 for youth boards, and up to $700.00 for men’s. Endo Snowboards’ pricing strategy here in Canada is price skimming. The price is high due to the high quality of the product and in turn maximizes profits for the company. Endo Snowboard Company’s snowboards in Canada range in price from $200.00 for youth boards and anywhere from $300.00 - $700.00 for men’s and

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