The Snow White Paper Company is control over by selling agents that bring together the Snow White Company and their consumers together. Since they are dominated by the Agents they are into depending 110 agents to canvass business for it from them to the users or consumers. One more problem about being dominated by the agents is that they are not the only company that the agents are working for, they are not exclusive. Another problem is that the Snow White Company is competing with the other company that their agents are also working for. There is always uncertainty on the others and the price, which would be obtain on the orders because of this the company can’t come up with the proper way or obtaining their profit even the best …show more content…
BACKGROUND
Snow White Company is writing and printing paper company, the company is located in an agricultural belt which is 300 kilometers far from the metro city. Their primary raw material is wheat straw. The company is having trouble regards the number of their turnovers last year they had a Rs. 134 core on a volume of 45,000 tons of paper that became a waste expense of the company.
Rather than these turnovers the top management is also concerned with the following distribution issues:
• Snow White Company is dominated by selling agents that distributes their goods to their buyers.
• Snow White depends on about 110 agents to canvass business for it from the users.
• The agents of Snow White Company are not exclusively working for them. There for the product of Snow White Company is competing with the other products that their agents are carrying along with.
• Uncertainty on the orders and the price because the company cannot plan its profit …show more content…
It is the best thing to do since most of their problem is all from their agents that are not loyal to them. If they will have an exclusive agent they could solve their issues at once. These changes could probably add an expense within the Snow White Company’s distribution but still it would be very beneficial for the Snow White Company.
If the Snow White Company could have their own agents they could solve their issues in an instance because having exclusive agents is all they need to solve their issues and rather than solving their issues it could give extra benefits for the Snow White Company such as improving the company and even gain more clients or customers.
Advantages of having an exclusive agent:
• Loyal agent that would not carry any other company’s product. This is very beneficial for Snow White Company because they won’t have to compete with any other company product especially if it sells the same product.
• An agent that would be able to give their customers satisfaction and good service. That could give Snow White Company regular and loyal customers.
• Loyal agents could hear the customer’s feedback and suggestions about the product and immediately report to Snow white Company for them to do some changes or improvements about their