1. Introduction
Over the decades, people have switch from shopping in traditional grocers to modern grocers shop such as supermarket. This is because supermarkets have been improving and expending to provide people with the necessary items at cheaper price and longer operation hours.
Sheng Siong Group Ltd (SSG) was established in 1985 and listed in August 2011. It was started as a small supermarket at And Mo Kio Ave 3 selling groceries and necessities to the nearby residents. SSG was one of the largest retailers and has 37 supermarkets located all around Singapore. Its main target were the middle and low income segment. Currently, SSG has more than 400 products under 10 household names which consist of a wide assortment of live, fresh and …show more content…
SHENGSIONG(2011) responded that SSG select their suppliers strictly and does a quality checks once the goods/products were received. By selecting and establishing good relationship with suppliers, SSG was able to get the products at a lower cost, and thus, selling them at a cheaper prices. SSG set up a centralized warehouse and used bulk purchases to buy the products directly from its suppliers without intermediaries and associated cost. SSG launched 10 household brands which were much priced lower than international brands. These have given SSG a competitive advantage to sell the products at lower prices as compared to its competitor, NTUC and …show more content…
With population of 1.4 billion people and growing economic in China, SSG next growth opportunities may be to expend their businesses into China. In 2014, SSG has proposed a joint venture with Kunming Luchen Group Co. Ltd to operate supermarkets in China (Tan, 2015).
SSG has to prepare themselves for a long gestation period to meet long-term growth due to the competitive retail market in china. Also, initial research about their culture and behaviors has to be done, so that they are able to cater to the needs of people in China. This may be the first step for SSG to venture out of Singapore. More opportunities will be available in neighboring country such as Indonesia, Malaysia or even Thailand.
2.3.2 Expand Store Networks
As compared to NTUC and DFI, SSG has the fewer number of stores in Singapore. From Lin(2015), it can be concluded that setting up new store helps to contribute to the increase of revenue. There was an increase of 5.6% in year 2014, of which 2.3% were contributed by new
Over the decades, people have switch from shopping in traditional grocers to modern grocers shop such as supermarket. This is because supermarkets have been improving and expending to provide people with the necessary items at cheaper price and longer operation hours.
Sheng Siong Group Ltd (SSG) was established in 1985 and listed in August 2011. It was started as a small supermarket at And Mo Kio Ave 3 selling groceries and necessities to the nearby residents. SSG was one of the largest retailers and has 37 supermarkets located all around Singapore. Its main target were the middle and low income segment. Currently, SSG has more than 400 products under 10 household names which consist of a wide assortment of live, fresh and …show more content…
SHENGSIONG(2011) responded that SSG select their suppliers strictly and does a quality checks once the goods/products were received. By selecting and establishing good relationship with suppliers, SSG was able to get the products at a lower cost, and thus, selling them at a cheaper prices. SSG set up a centralized warehouse and used bulk purchases to buy the products directly from its suppliers without intermediaries and associated cost. SSG launched 10 household brands which were much priced lower than international brands. These have given SSG a competitive advantage to sell the products at lower prices as compared to its competitor, NTUC and …show more content…
With population of 1.4 billion people and growing economic in China, SSG next growth opportunities may be to expend their businesses into China. In 2014, SSG has proposed a joint venture with Kunming Luchen Group Co. Ltd to operate supermarkets in China (Tan, 2015).
SSG has to prepare themselves for a long gestation period to meet long-term growth due to the competitive retail market in china. Also, initial research about their culture and behaviors has to be done, so that they are able to cater to the needs of people in China. This may be the first step for SSG to venture out of Singapore. More opportunities will be available in neighboring country such as Indonesia, Malaysia or even Thailand.
2.3.2 Expand Store Networks
As compared to NTUC and DFI, SSG has the fewer number of stores in Singapore. From Lin(2015), it can be concluded that setting up new store helps to contribute to the increase of revenue. There was an increase of 5.6% in year 2014, of which 2.3% were contributed by new