Contrary to popular belief that Snapchat is an insignificant entertainment application used by millennials, its success has caused competition with other platforms and has strengthened the necessity of digital software innovations. The future of Snap Inc. looks promising, since it has become an increasingly important application as it shapes the future of communication and social media. Professor Joseph B. Bayer, who studied the impact of Snapchat on communication at Ohio State University stated “Regardless of what happens, they’ve reshaped the social media landscape. They’re making risky moves, trying to rethink what people want online as opposed to taking what’s already been done and adding a new flash,” (Manjoo). Since the launch of the
