Snapchat Essay

Improved Essays
great for location based business, such as restaurants and retail. Marketers may use snapchat to offer promotional codes for viewers which also increase the engagement rate. Another way Snapchat is used in marketing is launching products and filming the “behind the scenes” before the products are typically out for the public. For instance, Kylie Jenner has a makeup line called “Kylie’s Lip Kit”. Kylie Jenner posts 10 second videos of each makeup kit, doing make-up tutorials on individuals to show the audience the quality and excellence of the product. Once the viewers see for themselves how the product works, they may click on a link to purchase the merchandise for themselves. Because videos and photos being taken are posted instantly …show more content…
Live stories draw about 10 million to 20 million pairs of Millenial eyeballs everyday (Dodson, 2017). Live stories are a great way of looking at an event from different points of view. Snapchat is innovative in what it creates for its users. Snapchat takeovers are yet another Snapchat feature that allows brands to partner with social media influencers. Snapchat takeovers have the potential to reach new audiences, increase engagement, promote brands and drive web traffic. It’s important that the influencer selected is a good fit for the brand that is being promoted. The credibility of the influencer using the specific product needs to be thought out carefully. The takeovers can last a few hours, or a whole day. The influencer has the ability to show how the brand is used in their life and that resonates with many individuals. It no longer feels like advertising but an entertaining way to glimpse into the lives of people. People use social media to obtain information about others (Lampe, Ellison, & Steinfield, 2006). It’s a win-win situation as the Snapchat takeovers increase brand awareness and increased followers for both the brand and influencer. The last two …show more content…
The user does not have control over the disappearance of the content. Most social media channels pride

Related Documents

  • Improved Essays

    FDR 531 Week 1 Assignment

    • 460 Words
    • 2 Pages

    I will be living in the suburbs of Minnesota and working in Minneapolis, after graduating from Luther College. I want to eventually move to Denver, Colorado or Seattle, Washington. According to Forbes magazine, Denver ranks second and Seattle seventh, among the best cities for new college graduate to reside. The rankings are based on the number of jobs per resident, the percentage of millennial residents, the unemployment rate and the median rent for a 2 bedroom apartment. One of the best value the recent face-to-face networking opportunities such as Twitter and Facebook offer is acting as product-conversation catalysts; not product replacements.…

    • 460 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Snapchat is an image and video messaging application software that has been access by billions of people worldwide. This new form of communication is a great way for the Red Claws to promote the meet and greet event because the world can watch the event through a mobile phone. According to Snapchat's published statistics, as of May 2015, the applications users were sending 2 billion photos and videos per day, while Snapchat Stories content was being viewed 500 million times per day. This is a great opportunity for the Red Claws to branch out and create their own Snapchat Story to record players during the pregame shootarounds, watching fans participate in numerous fundraisers, and personally snapchat viewers to promote their brand. Larger organizations like the Boston Celtics use Snapchat as a tool to have an inside look in the Celtics locker…

    • 1278 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Snapchat Research Paper

    • 533 Words
    • 3 Pages

    Snapchat is the most popular app out right now. I use Snapchat because it’s fast acting. What I mean by fast acting is, you can capture whatever is in the moment. The app allows the sender to draw or insert text on the snap and determines how many seconds (1 to 10). Snapchat is actually fun to me because you can doo the face filters.…

    • 533 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Pictures and short videos that can include text, drawings, filters) with friends and family. The snaps only last for a few seconds then is "gone forever". Furthermore, a motivation that was reported by young adults for using Snapchat was the need to keep in touch with family and friends. Snapchat has been hypothesized as a more private form of communication via social media comparison to Facebook. However, the private nature of snapchat may result to negative consequences for romantic relationships specifically for young adults.…

    • 745 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Snapchat was developed in the spirit of connecting with people you like and having fun. Today, it has approximately 100 million daily active users. Aside from the statistics, which can speak for the growth and engagement on the platform, there are some benefits to having a digital marketing strategy on Snapchat for a brand. Companies can run campaigns showing its followers - things that they normally will not see on other social networks. Snapchat marketing is personalized and can add a human touch to global brands, showing insights audiences wouldn't usually get to see, such as candid or behind-the-scenes glimpses of the team behind a big name.…

    • 548 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Nasty Gal Essay

    • 469 Words
    • 2 Pages

    Nasty Gal is an e-commerce boutique for women, which specialize in trendy, seasonal and rare vintage items. Nasty Gal is very popular amongst the teenager and young adult demographic. In addition, Nasty Gal debuted on eBay in 2006 (Nasty Gal, n.d.), but was progressively as time went on. Although Nasty Gal is a successful online retailer, they have recently just launched physically stores in California and Kentucky. The company received many accolades, which most of them stem from founder Sophia Amoruso being the only investor at the time when the company made $40 million in 2012 (Barret, 2012, p.6).…

    • 469 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Snapchat Ad Analysis

    • 619 Words
    • 3 Pages

    This is a perfect fit for small businesses and Snapchat advertising for a special event. Snap to Unlock This type of Snapchat ads uses Snapcodes or type of media such as receipts, billboards, coffee cups and t-shirts to allure users to interact with brands to access hidden features within the app. Snapchat Advertising – What You Need to Consider Give Snapchat users a chance to create fun, engaging selfie with Sponsored Lenses and filters. They will surely post it to their Stories and other social media networks.…

    • 619 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Social media has become a worldwide popularity growth that has led teenagers and young adults to stay focused on what is happening around the world. Although there are tons of social networks globally, Snapchat is positioned as the fourth among other top social networks. Fifty percent of college students say they use Snapchat as a helpful resource of communication with other users. With over 400 million pictures posted every day, Snapchat has given students the ability to positively interact more frequently than on any other social network with friends on personal basis, thus resulting in great communication.…

    • 1237 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Also, like any other company, Snapchat also has its own conflicts. However, without a doubt Snapchat paved the way of social exclusivity with its photo and video disappearance leaving no history like…

    • 606 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Arch Grants Marketing Plan

    • 1322 Words
    • 6 Pages

    In conclusion, it is imperative for Arch Grants to take a multistep process to appeal to LGBT*QIA individuals. By introducing this new system, we expect for there to be an dramatic increase in applicants who identify as LGBT*QIA. Our recommendations will help to improve the current application, office structure, social media platform, and outreach performance in order to ensure this return. MCCP Project Report Arch Grants seeks to increase the LGBT*QIA representation on its applicant teams. LGBT*QIA is an umbrella term used to refer to the overarching community, including individuals who identify as lesbian, gay, bisexual, transgender, queer, intersex, and/or asexual.…

    • 1322 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Think about it - this unassuming looking app is now more popular than Twitter! One of the biggest reasons behind this phenomenon is how intuitive the service is; users can take pictures or record videos (otherwise known as "Snaps") and send them to other people while setting a time limit of 1-10 seconds after which the Snaps get deleted. When it comes to strategies for using this service, SnapChat works much like the other social networks: use it for sharing useful information and sales, holiday wishes and amusing content. If you want to get creative, you can ask your followers to send you pictures and videos as part of a contest.…

    • 532 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Snap Case Study Marketing

    • 124 Words
    • 1 Pages

    Snap, the company that made Snapchat, was the most valuable American technology company to go public since Facebook. The article talked about the most appealing features that made snapchat the most valuable. One of the features is the disappearing of messages. Moreover, facial filters changes over time, providing matching filters with certain events in the year, for example Halloween. The article talked as well about private stories and public live stories and lately the company modified the feature to being able to watch stories based on map locations.…

    • 124 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Evan Spiegel's Taboo

    • 1096 Words
    • 5 Pages

    Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life's more fun when you live in the moment! (Snapchat). More precisely, it is a photo and video sharing app, and you can send disposable photos and messages called Snaps to your friends. It allows the sender to take picture or video on the snap and will enable users to set a one second to ten seconds and the recipient can view it before the file disappears from the…

    • 1096 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Instagram is arguably one of the biggest social media success stories. It started out as a simple photo sharing app that has grown to be integral to everyday life. When Instagram launched in October of 2010, it had 1 million users by December of that year and would only get bigger. By the time Facebook would acquire the company in 2012, it had more than 10 million users. Pictures of food, nature, dogs, and sunsets suddenly became art with just a filter and a clever hashtag, available for anyone in the world to see and click the precious ‘like’ button.…

    • 829 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Instagram Tips Essay

    • 1066 Words
    • 5 Pages

    Instagram Tips 1. Know your style, and be yourself It is important for you to channel your personality through your posts, whether it be photography or videography, what you post should represent who you are. It is okay to be dynamic and change your style now and then, people change and so does their interests! When your personal style change, the pictures that you take will change as well and that is completely fine, it’ll be fun to go through your Instagram account a few years later and see how much you’ve grown in terms of expressing yourself through pictures!…

    • 1066 Words
    • 5 Pages
    Improved Essays