Snapchat Case

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Snapchat (SNAP) messaging app is making headlines, as it gets closer to its scheduled IPO in March, valued between 20 and 25 billion dollars. Creators Evan Spiegel and Bobby Murphy will make up the Board of Directors with 70% control of voting power, despite only owning 45% of the stock. Super-voting is nothing new, usually it is diluted over time as new shares are issued but, SNAP would not change its voting structure, giving common stock owners no voting rights and no voting power with shares purchased in SNAP IPO. The creators wanted the share structure to be transparent, which is why it is letting would-be investors know early.

I definitely see Snapchat’s decision to follow suit of Facebook and Google becoming more of the norm heading
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Having discussed in class and watching the discussion of Richard Thaler and Eugene Fama, human beings are irrational when it comes to evaluating companies but it seems that the market has a way of correcting these irrationalities. It reminds me of the time Facebook IPO was coming out and it had raised lots of questions of whether or not technology companies, explicitly social media companies can be made into good investments. Facebook has proven itself to be a valuable company, consistently beating market expectations but with Facebook’s success, they’re also companies like the Twitter and Myspace companies of the world, shows that social media is an unknown. It will be interesting to see what happens in March, as we will still be in class as this IPO is coming out and to see if Snapchat will be as successful as Facebook or fall into the social media oblivion that makes up Myspace and Twitter in the years to come. It will also be interesting to see how far these new Tech IPO’s are willing to go without investor backlash. Everyone wants to be on the ground floor on investing in the newest Technology companies but of course, it comes with

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