Smoothi Smoothie Ladz Smoothies Case Study

I. Introduction: For Smoothie Ladz to come to fruition, it was not a straightforward process from the start. For a couple of weeks, our group struggled to brainstorm in an efficient and resourceful manner. However, after two torturous weeks of ideas being shouted out with little examination, we finally agreed upon making and selling smoothies. Making smoothies has low fixed and variable costs and are typically associated with high demand due to most consumers enjoying smoothies. Furthermore, looking specifically at the St. Andrews bubble, we realized that there were very limited smoothie options apart from Tesco’s Innocent brand and Zest’s smoothies. From these realizations, Smoothie Ladz’s evolved with our value proposition of being the fun brand that would bring delicious, refreshing, and healthy smoothies to hardworking university students(Shand, 2017).

II. The Team and their Roles: …show more content…
Following the determination of our value proposition and our venture’s name, we then divided up into team roles that used our abilities and experience to best aid our group. This was based of Taylor’s Scientific Management, where Fredrick Taylor theorized that tasks should be divided based on the skill of the workers within the business(Thompson & McHugh, 2009). Burn’s complements this, highlighting the importance of properly using human capital for new venture creations to facilitate the take-off (Burns, 2014). The Smoothie Ladz divided