Smoothie Business Marketing Plan Essays

1077 Words Jun 11th, 2012 5 Pages
...for the health-conscious folks

Table of Content
Situation Analysis Summary........................2 SWOT Analysis..............................................2 Marketing Objectives....................................3 Marketing Strategies.....................................4 Positioning the Product................................5

1

...for the health-conscious folks

Situation Analysis Summary
Smoothie Company is an entrepreneurial organization that produces fruit-and-yogurtbased beverages with superior flavor and nutritional content and unique packaging. The company was founded in September 2001 in New York with the goal of creating and marketing healthy “smoothie” beverages for sale to health-conscious consumers.
…show more content…
The primary consumer target market for Smoothie is beverages can be described as follows: Demographics • Male and female teens and young adults • Ages: 15-39 • Household income: $50,000 and above • Education of head of household: College degree or above • Primarily located in midsize to large urban areas or college towns Psychographics • Health-conscious, interested in living a healthy lifestyle • Spend much time and money taking care of their bodies • Enjoy holidays that include physical activities • Live very busy lives and need to use time wisely to enjoy all they want to do • Enjoy spending time with friends • According to the VALS2TM typology, many are in the Achievers and Experiencers categories Media Habits • Individuals in the target market are more likely to get their news from television or the Internet than from newspapers. They are likely to view not only the news channels but also the financial news networks. • The consumers prefer watching edgier shows such as Weeds and Californication. • They are likely to have satellite radio installed in their automobiles. • Magazines frequently read include Men’s Health, Business Week, Sports Illustrated, and the New

Related Documents